The most effective tool you have for campaigning and winning is … COMMUNICATION. Your website can be the lowest cost and most effective communication tool you have. And that is why WordPress based websites are the absolute best for affordable and effective campaign websites.
I have used WordPress to build communicative websites for almost 15 years, And every year it just gets better in terms of effectiveness and features. When you realize the power of a WordPress based website is is no surprise that WordPress powers over 30% of the most visited websites on the internet.
Newspaper websites, political campaign websites, business websites; these and many more are designed and maintained with the WordPress platform, and as it continues to evolve, it becomes more and more simple for the average person to use.
I don’t just use WordPress for my own political campaign website. I also use it to manage this website and several other sites that I own and operate.
In three simple points, here are the competitive features only WordPress based websites affordably provide:
- WordPress is low cost, proven and stable. WordPress is “open-source” software meaning that it is distributed freely. And there are tens of thousands of people expanding the software and its functionality every day. For no or low cost. This means your WordPress based website can continually evolve to provide features that will give you an advantage.
- WordPress is easy for people to use. To post new meetings, announcements, positions, schedules is no more mystery than sending an email. Plus, because WordPress is so universal many volunteers already are familiar with using. And there are many thousand tutorials on YouTube and across the web if needed. (More importantly if you choose to use CampaignPress we will support you right through the election.)
- WordPress began as a platform to communicate. WordPress is what is know as a content management system that is designed to broadcast your content across the web and via email. With WordPress, your content can be automatically propagated through news and feed readers, sent to subscribers, posted to Facebook, Twitter, LinkedIn and similar social media. Place your news on your WordPress based website and let WordPress take care of some heavy details in getting everyone informed.
And that is what makes it ideal for winning the OODA loop in your campaign for office! When you have an action, WordPress makes sure people can know it.