This is the third part in how CampaignPress websites using WordPress allow a political candidate to execute the OODA Loop faster than the opponent.
ORIENTATION, or placing the information Observed into a matrix of human understanding and experience.
Having OBSERVED the situation, a campaign next must ORIENT itself – that is, performs certain analyses and makes certain estimates, assumptions and judgments about the situation in order to create a cohesive mental model or image of the total environment.
In simple terms, the candidate and campaign attempts to determine what the changing/changed situation means to it and how it will be impacted. The orientation phase of any decision cycle is the linchpin of decision making. It involves collecting, integrating, and processing all available information and data to ascertain “ground truth.” In establishing our orientation in any life environment the time it takes to gather and process information is as important as the manner in which that information is gathered. A large part of the challenge is trying to separate fact from fiction, certainties from assumptions. We have to process information, determine our orientation, make decisions, and act before our opponents go through the same four-step cycle. Additionally, we cannot be satisfied if we do this one or two times — staying ahead of the opponents requires constant effort to achieve faster and more effective OODA loops.
“Fast OODA Loop = Success
Slow OODA Loop = Failure”
As you can see in the “Orient” graphic above a lot of the Orient step is human, but we still configure every CampaignPress website to support provide some new information and analysis to help the candidate and campaign team orient faster.
As one of the steps we take to do that we install and fully, properly configure Yoast SEO. It takes some additional time for us to do this, but it will help you win. Below are some of the main contributions this will help to make orientation faster and more useful.
Below are some of the specific functions and benefits that a CampaignPress website includes.
CampaignPress websites can optimize every page or blog post for the position or topic keyword wanted. It runs a check on your content to check whether you’re using the keyword often enough – but not too often – and in the right spots.
CampaignPress provides a preview of how your website page or post will appear in Google. Thanks to the snippet editor, you can see through the eyes of the Google user: what will your post or page look like in the search results? And on mobile screens? And then ask yourself, is this what appeals to your voters? Would you click a link like that?
Meet your voters and constituents on their terms. CampaignPress includes a readability check to increase the chances that people actually read your page. Online readers don’t read – they scan. Just like you are probably doing right now. So you should write short sentences, add subheadings and use connecting words. Do you think that’s a lot harder than it sounds? No worries. Yoast SEO can tell you what to do, based on scientific research on readability, such as the Flesch Reading Ease score.